| So,
how does one assure a successful outsourcing experience?
Keith Pallesen, the sourcing consultant for GMAC Mortgage, has
identified a seven-step checklist to serve as an outline or sign
posts. They should be the same no matter what you’re outsourcing
and how big or small the contract. Just the level of detail could
differ. “Outsourcing is an art, not a science,” he insists.
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Identify your needs. Identify
the salient elements and factors that mean success and failure
to your company, such as quality, delivery dates, acceptance
criteria, and problem resolution. “You’re not
only selecting the right vendor,” Pallesen points out.
“You’re selecting the right vendor that meets
your needs.”
To accomplish this goal, put together a scope of work, which
defines exactly what you need and/or what you want the product
or service to do when the task is completed. What do you want
out of your relationship with the vendor? Then craft a statement
of work, which contains the answers to these and other questions.
Make this document as detailed as possible. These include
performance, functional and specification type statements
of work. |
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Develop an RFP (Request for Proposal).
This is also known as the solicitation process. This can either
be competitive or single sourced. If you can accurately define
your needs and there are several companies in the market place
that can meet your needs, then competition is an appropriate
solicitation method. On the other hand if your need is strategic
in nature and cannot be clearly defined or there is one or
two companies who can provide the items or services, a single
source solicitation can be beneficial. Here’s where
you spell out in excruciating detail all of the terms and
conditions, your scope of work, the evaluation criteria and
the importance of the evaluation criteria and the anticipated
pricing structure.
“When you look at your needs, look at the inherent
risks of the requirements,” recommends Pallesen. “That
will drive the development of the contract.”
If it’s a big contract and the potential vendor will
use subcontractors, the vendor will need to explain exactly
how these relationships work. |
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Evaluation Process. Put the
proposals into two bins—those that address everything
you are looking for go to the “in” tray while
those that are incomplete are “out.” Analyze the
technical aspects first. “You don’t want to be
biased on costs upfront,” Pallesen says. Then look at
costs.
Afterward, rank the technical results based on metrics you
established for yourself when you created the requirements.
“Companies must meet my requirements,” Pallesen
says. “It’s not how I fit into their program.
Remember. It must link back to what you need.”
Upon completing the technical evaluation, the sourcing group
must perform cost analysis. Cost analysis is not just how
much something costs to make. It is the overall financial
condition of the offeror and includes the corporation’s
financial standing, capacity capability, management capability,
service capability and other analysis, the technical and cost
evaluation. |
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Selection Process. At this
point, you want to seriously consider just a few of the best
proposals that have come back. If more than one company can
potentially receive the award, he goes through his Best and
Final Offer process. You might follow-up and seek clarifications.
This process is especially critical when you are seeking to
outsource services that are hard to quantify, such as labor
or research and development, to name just two examples. “Remember,
you must link this back to what you need,” Pallesen
points out.
What role should cost/price pay? After all, according to
the OI survey, cost/price is still king when selecting a vendor.
However, Pallesen says cost/price should only account for
30% of your decision. “Never go less than 30%,”
he stresses.
This depends upon whether the selection is technically-based
or price-based. For example, you don’t want to select
a neurosurgeon based on the lowest price, he says. You would
first identify those that have the highest technical ability
and weigh that against the cost.
Technical considerations should dominate and be around 70%
of the weight. They include factors like the educational level
of the vendor’s personnel, the history of the company
and the company’s management and stability. “Whichever
one of these factors is most important to you should be weighted
the most,” Pallesen explains. “But, cost should
be no less than 30%.” |
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Contract Execution. Of course,
this is when you sign the deal. Then it’s time to move
onto the next project. |
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Administrative Functions.
Now, the relationship is underway and you should be asking
(demanding) for reports on how the relationship is progressing.
Require this monthly.
If a product or service is late, find out why, and how they
intend to fix it. Pallesen also spends about 30 to 40 minutes
per month with each of his outsourcing vendors. |
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Close-Out. This occurs when the
outsourcing arrangement is totally completed. At this point,
require a final report. It should contain everything the two
parties discussed over the period of the contract. What changed?
How? What was used to measure the progress and success? Then,
keep it for future reference. You’ll want to use it as
a basis for the next deal with another vendor as well.  |
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